EMV Chip Workshop
Making the Most of EMV Chip
Now that the EMV chip infrastructure is established in most developed countries, there are outstanding opportunities for innovative banks and other organisations to use it for competitive advantage.
This half-day workshop is designed for banks and other organisations wishing to leverage their investment in the EMV chip and PIN infrastructure with new, added value propositions in order to create profitable business growth and gain long term, sustainable business advantage. The course is non-technical, highly interactive and suitable for senior retail banking marketing and product development staff, as well as card specialists. Through presentations, case studies from the market, exercises and discussions, attendees are encouraged to explore how EMV technology can be used, not just to reduce fraud, but also to improve customer recruitment and retention, increase card usage, create new revenue streams, and gain competitive advantage. |
Agenda
Basics: the what, why, how and where of EMV chip
Realising core EMV chip benefits:
• Safer payments – higher security
• More payments – more cardholders
• More payments – more acceptance environments
• Easier payments – more streamlined transactions
Leveraging the EMV chip infrastructure with added value applications:
• Remote chip authentication
• Contactless payment
• Multi-payment cards
• E-purse
• Data storage on the card
• Entitlement applications
• Mobile payments
• Display cards